A Father & Son Partnership

For every masterpiece crafted by hand, a second challenge begins: capturing its soul on a screen. We understand the frustration. The endless hours spent wrestling with complex software, the self-doubt that creeps in while staring at a flat render, the constant wish for a better, easier way to do justice to your work.

Our story began with a conversation between Raffi Mekerdijian, a master jeweler, and his son, Sarkis Megrditchian, a creative technologist. Sarkis posed a simple question to his father: "Is there a better way to bridge the gap between a brilliant design on your bench and a client's screen, instantly?"

That question became our obsession. It's why we built Vanilla.

Vanilla is more than just software; it's our answer. We are a creative technology company dedicated to building the tools we wished we always had. Our intelligent display engine combines a world-class renderer with an intuitive, AI-powered workflow, allowing designers and brands to create breathtaking, interactive 3D presentations in minutes, not days.

Our Philosophy is Simple:

• Honor the Craft

  Your artistry is the hero. Our technology is the stage that makes it shine, removing technical barriers so your creativity can flow freely.

• Democratize the Power

  The world's most advanced visualization technology should not be reserved for giant corporations. We make it accessible, intuitive, and a joy to use.

• Build a Partner, Not Just a Tool

  We are relentlessly focused on your success. From our white-glove service to our continuous innovation, we're here to help you tell your story and sell your work.

We're starting with the industry we know and love—jewelry—but our mission is for every creator who has ever looked at their work and known it deserved to be seen in a better light.

Join us on the journey.